How to find your niche as a creator

Find a useful starting point for your work by choosing who it helps, what you enjoy making and what people respond to.

A niche is a starting point, not a box you have to live in forever. Pick one group of people you understand and one thing you can help them do, learn or enjoy. Then see what happens when you share it.

Start with the people

Write down three groups you already know something about. They could be beginner gardeners, local runners or people learning to draw. For each group, ask yourself: what do they ask about, get stuck on or enjoy talking about? Choose a group you would still want to hear from after the tenth conversation.

Find the overlap

List what you like making and what you can explain or show clearly. Look for an overlap with those people's interests. "Drawing" may be too broad to guide your next post. "Sketching city buildings with a pencil on a lunch break" gives you a person, a format and a useful first idea.

Try this sentence: I make [type of work] for [specific people] who want [specific result or feeling]. It is a draft, not a promise. Change it when you learn more.

Test with three small pieces

Make three posts, photos, videos or conversations around that idea. Give each one a different angle: a practical tip, a story from your own experience and a question. Notice which one starts a real conversation. Ask what people would like next instead of guessing from views alone.

If the idea feels forced, adjust it. If the same questions keep coming back, you may have found a useful thread to follow. Once a few people want to talk to each other, give them a reason to gather.

Where Xanivar fits

Xanivar is a new social platform opening region by region. Its community and creator tools are not available to everyone yet. These steps work wherever you share today. If you want to build with us when Xanivar opens near you, join the waitlist.

FAQ

What if I have more than one interest?
Choose one starting point to test. You can include more interests as you learn what you and your audience enjoy.
How do I know whether a niche fits?
Share a few pieces, talk to the people they are for and notice which ideas lead to useful conversations.
Join the waitlist